So this economy has put a lot of people in very trying times, especially people in real estate. Unfortunately my Dad has been in commercial real estate for the past 30 years and now he is feeling it pretty hard as the entire industry is tanking and doesn’t look promising until at least another year.

The fortunate side to this is that my Dad is tough and won’t go down without a fight. The other side is that I wont let that happen either so Purple Raincloud is assisting my Dad in his new venture by creating the identity, branding, print and web development for his new venture.

The new business is called Live Life Retreat and it’s a 10 day all-inclusive fitness retreat that launches in January. I think it’s going to do really well and it’s fun to see my dad get really excited about it.

Here is the initial logo identity that we have come up with:

There will be much more to come as we move further into helping build a brand from start to finish so stay tuned!