When we started this little shindig known as Purple Raincloud, we made it a personal promise to ourselves that we would take a little extra initiative to develop our own projects. We do this for two reasons; one, it helps us understand the playing field better then our competition because we get to say “been there done that.” — and two, it puts some extra money back into the company and hopefully some spare change into our pockets. Oh yeah, and it looks pretty rad too.